Quality Books For Kids: The Book Show "fun pack"
The Book Show™ "fun pack" is a colorful, attractive book package with a clear plastic carrying handle that makes buying a book fun and easy. Books are color-coded by age and reading ability, making it easy to choose the best book. The Book Show Fun Pack will have a fresh, constantly changing range of titles for children aged 0-12.
In addition to books,
Fun Packs contain a small prize for the child, crayons
and activity (coloring) pages, reading tips for parents, coupons, and
"Frequent Reader" bonus cards.
Prices are affordable ($2.99-$5.99)
Books are attractive to diverse interests and include both bilingual titles and
themes that speak to many different communities.
A branded promise of quality gives consumers the assurance of appropriate,
quality books.
Advertising and public relations will be both broadly inclusive and demographically targeted to each
store location.
An in-store merchandising campaign featuring lively, visually stimulating free-standing and in-line
displays, rich in consumer messaging, that house a wide selection of
titles, both popular and classic, for children from birth to age 12.